Despite the current threat from climate change

plastic collecting in the world's oceans

and the steady loss of biodiversity

the world continually fails to take action with regard to our rapidly changing ecosystem. Unfortunately

waiting on governments to act is no longer a viable option. Rapid change is needed and the pace of diplomacy is simply too slow. Democratic governments are reactionary and taking action to solve future problems is not a priority

even as the threat of potential ecological catastrophe draws ever closer. Change is in the hands of individuals

and it is our decisions and behaviors that will influence the future of our planet and our ability to inhabit it. Therefore

building momentum for sustainable behavior must begin with individuals. The neoliberal approach to environmental protection posits that individuals are motivated by rational self-interest

and that economic incentives are necessary to achieve environmental goals. However

recent research suggests that monetary gain alone actually negatively impacts behavior

and often neglects the rural poor. As a result

models for projects designed to benefit the environment need more than just a monetary incentive

they must incorporate all three pillars of sustainability:environment

economy and society. One approach for building momentum for sustainable behavior with regard to municipal solid waste management

particularly in the developing world

is by implementing Locally Managed Decentralized Circular Economy (LMDCE) principles. This contribution will describe the role behavioral economics plays in the choices made by producers and consumers. The results of a case study on applying LMDCE principles in Uganda to manage waste plastic accumulation by conversion to fuel oil will be presented.